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Mick Owen

Mick Owen

Your Success is my M.O.

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Mick Owen

Mick’s Story

April 13, 2020 by Mick Owen

I have been self-employed since 1971 and often a serial entrepreneur during this time. I also have a Bachelor’s Degree in Economics and an MBA in Finance, both from the University of North Texas. I am fond of saying my PHD is from the School of Hard Knocks. In addition to more traditional businesses, including real estate investing and development, I have been very active in developing web-based properties since 1998.

Many have asked if the avatar I use online is supposed to be me. Yep, that’s supposed to be me. I sent a photograph to a cartoonist and this what he came up with, the main differences being that I look a little older in the photograph and I tend to wear Polo-style shirts instead of what he has me wearing.

Many people struggle while trying to build a business online (or any business for that matter) and I want you to know it hasn’t always been a piece of cake for me, either. I know what it’s like to be so sick you can barely hold your head up, but you must power through or the kids don’t eat and the doors to the business won’t stay open. I know what it is like to be the primary caregiver of a spouse or child for a significant time period, keeping the family going while working 60-70 or more hours a week at your business. And I know what it’s like to personally recover from a mild stroke and a year later cancer but you can’t stop working because so many others are depending upon you to keep things moving forward.

Many of you have similar stories…

…when it comes dealing with health issues, being the primary caregiver for someone close to you, figuring out how to put food on the table and pay the bills no matter how hard you work. Maybe you are now in your retirement years and there just isn’t enough money to make it through until the next retirement check.

I don’t claim to be a “Guru” but – I know many of the self-proclaimed gurus and, frankly, I run circles around them when it comes to producing results with my online businesses. There are so many ways for people to make money online besides the typical affiliate marketing approach.

We own over a thousand eCommerce stores, service provider sites, informational authority blogs, viral media sites, online niche magazine sites, authority niche sites, micro niche sites, list building landing pages, product sales pages, and lead generation sites among other categories. In addition, we own thousands more Premium Domain names.

We go after the low hanging fruit, identifying profitable niches with minimal competition.

Using my background as a real estate investor and developer, here is how I view these web properties. The Premium Domain Names are my undeveloped properties in prime locations. Most of the other categories would be like owning shops in a strip center, Kiosks in a mall, or even anchor stores in a Mall. We also have our service businesses. The lead generation sites are our rental properties.

Here is an example. Most people think of a lead gen site as more or less a lead capture page. It is not. I cannot share our most profitable lead gen sites with you now, but I will give you an example of what I consider are essential elements to a good lead gen sites. Go to EZFinance.Loan and look at the page. It gets to the point, providing an easy solution to a problem. It does have the email capture feature, but it also has a phone number that is monitored 24/7 with a knowledgeable person on the other end of the line who can help the caller get the personal loan they need.

I am closer in age to 70 than I am 65 at this point in my life, and that is one of the reasons that I got involved again as an owner of Traffic Exchanges. I used to own a few back in the early 2000s and sold my last one in 2014 to help pay medical bills. I knew that TEs were a good platform to be able to reach out and help people who wanted to start an online business for extra income but may not know exactly what to do next or who were at retirement age and needed additional income in retirement.

So, hopefully, that is what is going to happen through the Traffic Insider Network of websites and this blog, that I will be able to help others contribute to covering their necessary expenses or maybe even reach their dreams!

The truth is, building an online business is just like building any other business, it takes consistent effort and hard work in the beginning. If you have an open mind, willing to consider other ideas and then pick and choose those you can put your own twist to as needed, then you just might make it. I don’t think I can help anyone that is close-minded, or is a know-it-all or has an us-against-them attitude, always looking to find fault with everyone else.

Stay tuned and lets both found out where this journey takes us!

Filed Under: Blogging

How To Become A Successful Content Marketer

August 11, 2015 by Mick Owen

What do you think it takes to become a successful content marketer?  There are numerous ways  to attract new customers, but content marketing has quickly become a favorite method among marketers with most using it as a primary means for customer acquisition and engagement.

It is estimated that more than half of the serious marketers out there are creating at least one piece of content every day.  That adds up to a lot of content.  But smart marketers know it has less to do with quantity and more to do with quality.

Yes, consistency is a crucial part of content marketing, but if you’re consistently putting out low-value content, you’ll struggle to see any positive results and it will end up being an exercise in futility.

Creating content is one thing, creating content that consistently performs and works is an entirely different matter.  It takes a special kind of content marketer to bring it all together.

So what are some of the shared characteristics of the most successful content marketers?

Do you see content marketing as a daily chore with tasks to be completed by the end of the day, or are you driven by the desire to create the best content for any given topic?

Desire burns inside the successful content marketer with the determination to position their Brand as the thought leaders on a given subject. Nothing interferes with their consistently striving to be the best resource and solution for customers and prospects.

They have a desire to win and they refuse to settle for “just writing content.”  They don’t want to only be better than a handful of competitors. They want to be better than everyone currently competing for the attention of that customer or prospect.

Content marketers know that long-form content performs better than all other types of content and it consistently ranks higher.

You need to create specialized content with a purpose.  Content with no direction is why your marketing is not effective.  Understand and listen to your audience and focus on the content they need and want.  If you’re writing content for everybody, you’re writing content for nobody.

A Successful Content Marketer has to rise above the noise and distractions. Adding real value to your content is what keeps them coming back and is what wins the trust of your audience.

Value added content informs, enlightens, entertains, provides actionable takeaways, inspires, and encourages engagement.

Create better content that’s creative and imaginative by using storytelling elements that leave a lasting impact on the reader.

When you’re not measuring the effectiveness of your content, you have no idea what’s working and what isn’t.

There’s zero insight into what you should do next.

Did you know that roughly 60% of marketers re-use content anywhere from two to five times as part of their strategy?

This approach to generating “snackable” content saves valuable time and resources as well as money because they’re repurposing the content they know is performing well.

Those data-focused content marketers can take a blog post that thousands of people have visited (and shared) and repurpose it into a video, an infographic, or a podcast.

Or they could take the top-performing blogs on a specific topic and combine them into a high-performance lead magnet.

If you’re not measuring the success of your content marketing and making data-driven decisions, you’d never be able to do that.

While that’s great news, with more content comes more opportunity to make mistakes and miss out on content opportunities.

You need more than a documented content marketing strategy. You also need to be organized.

They know how to curate content as well as rely on employees, customers, partners, and even freelancers to produce valuable content.

A great content marketer isn’t just churning out social posts, blog posts, and YouTube clips.

Truly effective content marketing is about storytelling. Because people love stories.

The richness of the story and the authenticity of your voice will create enthusiasm and trust in your audience. It will move them to action.

Stories help the audience make a personal connection, which is vital to engagement.

It makes the customer care

It must be original

It must effectively sell a resolution or solution

It is strategically planned to be persuasive

It is empathetic and relatable

It takes time and understanding of both the customer and who you are as a company

Your audience will always remember how you made them feel, and you can do that with storytelling that’s both persuasive and memorable.

Staying Persistent

With so much emphasis on proving the ROI of content marketing efforts, many marketers fall into a “campaign” mentality.

This mentality creates start-and-stop points for content that really shouldn’t be there.

Picture the hawk-eyed content marketer, carefully watching metrics for indicators that something isn’t performing so they can “pull the plug” before too much effort is wasted.

One of the biggest reasons why content marketing underperforms for many is because marketers bring a premature close to their efforts.

They fail to realize that success does not happen in a weekend.

Rather than putting the time in, they stop their campaigns too soon, rather than letting the content run and later using that content for future efforts.

Persistence is the key to success.

Conclusion

After reading through all the qualities listed above, it might seem like this kind of content marketer is a bit of a unicorn.

But nothing says every content marketer must be born with all of the above qualities.

Like the growth that comes from your content efforts, you (and your team) can grow toward improving yourselves so you incorporate and develop the qualities that will make you more successful.

You likely already have many of these qualities, whether it’s storytelling, persistence, ambition, or creativity.

If you focus on improving these qualities while staying value and customer focused, you’re certain to find success with your content marketing
[Read more…] about How To Become A Successful Content Marketer

Filed Under: Content Marketing Tagged With: content

Why Link Building Is NOT the Future of SEO

August 11, 2015 by Mick Owen

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[Read more…] about Why Link Building Is NOT the Future of SEO

Filed Under: Search Engines Tagged With: backlink

How Much Copy Should You Write on Your Homepage?

August 11, 2015 by Mick Owen

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[Read more…] about How Much Copy Should You Write on Your Homepage?

Filed Under: Blogging Tagged With: blog

Famous Quote for business

August 11, 2015 by Mick Owen

When you start with what’s at stake for the buyer, you earn the right to their attention

Filed Under: Content Marketing Tagged With: buyer

6 Ways to Engage Busy Audiences

August 11, 2015 by Mick Owen

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[Read more…] about 6 Ways to Engage Busy Audiences

Filed Under: Content Marketing Tagged With: engage

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