RSS FeedEmail List Building Strategies
Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.
Now you now why. Here’s how:
Here’s what you need to build your list:
- The Squeeze Page
- The Bribe
- Your Confirmation Page
The Squeeze Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And your call to action must be clear!
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.
If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that give you squeeze page templates.
The Incentive – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. A few ideas:
- An eBook
- Software
- A video tutorial
- An email series
You’ve got to create some great content. And make it both helpful and informative. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.
Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. Just give them a topic and they will write the content. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. There are two important things about the email series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And it enables you to generate cash right away from your new list.
The Thank You Page – The “thank you” page is the final piece of the puzzle. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. Then they feel good about giving you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.
In closing
Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.